Traction: The Technology Growth Show
Are you hungry to scale your startup? Struggling to break through the noise and capture your target market? Traction is your playbook for growth. Hosted by founder and tech PR consultant James Taylor and Peter Hopton, a founder, investor and mentor to multiple early-stage tech startups, we go beyond the headlines to reveal the gritty realities of building a successful tech business. Discover the growth stories and strategies that cut through the clutter, the tactics that convert prospects into loyal customers, and the growth hacks that fueled rapid expansion. We share unfiltered stories from founders, marketers and other experts who’ve been there, done that, and lived to tell the tale. Traction isn’t just inspiration; it’s a masterclass in acquiring customers, building a brand, and achieving escape velocity. Tune in and ignite your growth engine.
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Episodes
Thursday Feb 13, 2025
Thursday Feb 13, 2025
Stuart Green, CEO of Zoo Digital, discusses the evolution of his company from a sports and entertainment-focused startup in 2001 to a leading provider of media localisation services. Initially, Zoo developed interactive DVD games, notably "Who Wants to Be a Millionaire," which sold over a million copies. Despite initial resistance, it pivoted to providing services for major studios like Disney and Netflix, leveraging its proprietary technology for subtitling and dubbing. Today, Zoo Digital employs around 500 people and operates in 13 locations globally, focusing on high-quality localisation for streaming platforms.
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